In 2020, the health crisis did not spare anyone and our establishments were closed. ResTranslate also faced this crisis, having to make strategic and ethical choices.
For 2 years now, we have been offering our clients a simple tool that allows them to synchronize the update of their menu on all social networks and to convert people browsing the web (Google, Facebook, Instagram, TripAdvisor, website…) into customers efficiently.
The attractive experience provided by the digital menu, especially through photos, allows our establishments to differentiate themselves from the stage of observation of customers (consultation of the online menu, reviews etc. …)
In order to understand these choices, it is essential to recall what ResTranslate’s business is all about:
The menu is visible to customers if they are on site or viewable via social networks when the menu is embedded on social networks to exploit its potential.
By clicking on the menu link from Facebook, Instagram, Google, Tripadvisor or the restaurant’s website, customers are redirected to an illustrated menu highlighting the dishes, wines and the origin of the products the chefs work with.
The digital menu was initially designed to allow foreign customers to have a menu translated into their language. It is clear that with the health crisis that we are experiencing today, tourism is strongly affected and the number of tourists has dropped. On the other hand, the influence of social networks on the attractiveness of establishments has continued to grow.
With this sanitary crisis, we have made the strategic choice to focus on what brings revenue to our establishments; leveraging the digital menu on social networks to increase the number of reservations and customer interactions with our establishments.
Now that everything has been said, one question remains… What ethical choices did we make?
We decided to freeze the payments of our client establishments from October 2020 until their reopening, which lasted until June 9, 2021…
Sitting on several months of sales was not an easy decision to make especially with the little visibility we had, but we kept our commitment, today the main source of new customers is word of mouth.
“Our message got through”
Summer is approaching, and all establishments can now reopen! Payments are starting again, as is the activity of the establishments.
As we have shown you, customer satisfaction is paramount and with the same will, we have decided not to set up tacit renewals with our establishments unlike many suppliers in the sector.
Our independence and that of our establishments is a way of guaranteeing them that our relationship and our quality of service are long-lasting and can be questioned at any time without being confronted with administrative red tape to withdraw from our services.